THERE'S ONE NAME THAT'S FOREVER REDIFINED THE POWER OF LUXURY JEWELRY: LANA.
It all started with an endless search for the perfect pair of fine gold hoops. Luckily, Lana Bramlette never found them, so she designed them herself. And in 2002, a movement, an attitude and an icon was born: LANA.
Now celebrating its 23rd year in business, LANA just keeps getting better and bolder.
Ignited by her strong Leo nature, LANA is a risk taker and rule maker. She dreams up effortlessly sexy designs that reflect a certain swagger and unspoken confidence. While each piece is crafted from precious elements of gleaming 14K gold and flawless diamonds, it refuses to live in the jewelry box. LANA demands to be seen, day to night, paired with simple tees and jeans or skin-baring gowns.
LANA believes the connection between skin and self is the secret power that makes her designs the most personal accessories you’ll ever own. She’s famously known as “The Queen of Hoops” for her inventive and larger-than-life hoops, but LANA adorns every inch of skin with earrings of all styles, plus statement necklaces, rings, bracelets and anklets.
True to form, LANA turns heads among the fashion elite. Her client list includes plenty of celebrities–Beyonce, Madonna, Jennifer Lopez, Faith Hill and Rihanna to name a few–as well as loyal “Lana Babes” around the world. LANA has been featured in prominent style publications, including Vogue, Forbes and WWD.
In addition to the main collection, the ever-growing brand is launching several new categories: Men, Wedding and more Kids’ styles to join LANA GIRL, designed by her daughter Blake. Claiming space of her own, the very first LANA flagship store opened its doors in 2023, located in Hubbard Woods, Winnetka. An expansion plan to open more stores is in the works.
LANA owns many titles–luxury designer, business owner, wife and mom. It’s this constant momentum that fuels her desire to keep pushing boundaries, testing limits and proving what’s possible. And she doesn’t plan to stop anytime soon. What’s next? Just watch.
Shop LANA at fine retailers, including Neiman Marcus, Bergdorf Goodman, Nordstrom and Saks Fifth Avenue.
THERE'S ONE NAME THAT'S FOREVER REDEFINED THE POWER OF LUXURY JEWELRY: LANA.
It all started with an endless search for the perfect pair of fine gold hoops. Luckily, Lana Bramlette never found them, so she designed them herself. And in 2002, a movement, an attitude and an icon was born: LANA.
Now celebrating its 23rd year in business, LANA just keeps getting better and bolder.
Ignited by her strong Leo nature, LANA is a risk taker and rule maker. She dreams up effortlessly sexy designs that reflect a certain swagger and unspoken confidence. While each piece is crafted from precious elements of gleaming 14K gold and flawless diamonds, it refuses to live in the jewelry box. LANA demands to be seen, day to night, paired with simple tees and jeans or skin-baring gowns.
LANA believes the connection between skin and self is the secret power that makes her designs the most personal accessories you’ll ever own. She’s famously known as “The Queen of Hoops” for her inventive and larger-than-life hoops, but LANA adorns every inch of skin with earrings of all styles, plus statement necklaces, rings, bracelets and anklets.
True to form, LANA turns heads among the fashion elite. Her client list includes plenty of celebrities–Beyonce, Madonna, Jennifer Lopez, Faith Hill and Rihanna to name a few–as well as loyal “Lana Babes” around the world. LANA has been featured in prominent style publications, including Vogue, Forbes and WWD.
In addition to the main collection, the ever-growing brand is launching several new categories: Men, Wedding and more Kids’ styles to join LANA GIRL, designed by her daughter Blake. Claiming space of her own, the very first LANA flagship store opened its doors in 2023, located in Hubbard Woods, Winnetka. An expansion plan to open more stores is in the works.
LANA owns many titles–luxury designer, business owner, wife and mom. It’s this constant momentum that fuels her desire to keep pushing boundaries, testing limits and proving what’s possible. And she doesn’t plan to stop anytime soon. What’s next? Just watch.
Shop LANA at fine retailers, including Neiman Marcus, Bergdorf Goodman, Nordstrom and Saks Fifth Avenue.
About LANA
This is where you get to know Lana Bramlette, the creator behind LANA and the designer celebrated as the Queen of Hoops. Her signature philosophy, Just Add Skin, shaped a new era of essential luxury jewelry defined by clean lines, fluid movement, and radiant 14k gold jewelry that enhances every skin tone. LANA's famous original jewelry styles, from thin gold hoops and natural diamond earrings to delicate gold necklaces, bracelets, and personalized pieces, continue to influence modern fine jewelry with their effortless, feminine edge.
LANA has grown into a world of timeless silhouettes designed to be worn every day and cherished forever. Explore the collections that define the brand, including our faith pieces, love and hearts pieces , best sellers, and more. Whether you are discovering our Luxe Gifts, shopping by price point, or exploring best-selling essentials, each piece reflects LANA's vision of bold simplicity, modern glamour, and unforgettable craftsmanship.
Q1. When was LANA founded?
A1. LANA was founded in 2002 by designer Lana Bramlette, who set out to redefine modern luxury with clean lines, fluid silhouettes, and bold, feminine design. Since then, the brand has become a leader in 14k gold jewelry and natural diamond jewelry, known for pieces that feel effortless, radiant, and empowering.
Q2. What is LANA most famous for?
A2. LANA is best known as the Queen of Hoops, celebrated for creating some of the most iconic gold hoop earrings in modern fashion. The brand has a strong celebrity following, worn by global icons such as Beyoncé, Rihanna, Jennifer Lopez, Cameron Diaz, and many more. LANA's signature hoops, gold chains, diamond pieces, and sculptural silhouettes have become staples on red carpets and in everyday luxury wardrobes.
Q3. What makes LANA different from other fine jewelry brands?
A3. Every piece is handcrafted in solid 14k gold jewelry and set with natural diamond jewelry, never plated or lab created. LANA designs are known for their clean architecture, modern glamour, lightweight feel, and ability to move like liquid gold against the skin. The brand blends minimalism with bold edge, creating jewelry that is timeless, refined, and instantly recognizable.
Q4. Where can I shop LANA in person?
A4. LANA is available at select luxury retailers across the United States, including Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, and Neiman Marcus. You can also visit our flagship boutique located in Winnetka, Illinois, where you can explore the full collection with personalized assistance.