Woman in a sheer top, posing with text about Lana.

ABOUT LANA

LANA LOGO

It all started with an endless search for the perfect pair of fine gold hoops. Luckily, Lana Bramlette never found them, so she designed them herself. And in 2002, a movement, an attitude and an icon was born: LANA.

Coming up on 25 years in business in 2027, LANA just keeps getting better and bolder. She dreams up effortlessly sexy designs that reflect a certain swagger and unspoken confidence, always embracing her signature philosophy: less clothes, more jewelry. While each piece is crafted from precious elements of gleaming 14K gold and flawless diamonds, it refuses to live in the jewelry box. LANA demands to be seen, day to night, paired with simple tees and jeans or skin-baring gowns.

LANA believes the connection between skin and self is the secret power that makes her designs the most personal accessories you’ll ever own.

Woman wearing a silver necklace and large hoop earrings, showcasing a close-up of her face.

Lana’s famously known as “The Queen of Hoops” for her inventive and larger-than-life hoops.

Jewelry display cases on a white wall with diamond-shaped mirror.

Claiming space of her own, the very first LANA flagship store opened its doors in 2023, located in Winnetka, Illinois. It has since closed and will be reopening in 2027 at Oakbrook Center Mall in Illinois.

Two women showcasing jewelry, one in a white top, the other in pink.

"LANA was saying it, designing it, and defining the category before the category had a name."

"Before everyday fine jewelry became a category, LANA was already defining it."

"Bold scale. Delicate construction. Sexy movement. Lightweight gold."

"In other words, LANA made something that sounds contradictory work: jewelry that looks big and impactful but feels barely there."

"The LANA Look: Bold enough to be noticed. Light enough to live in."

"Because LANA developed a recognizable design language that also proved commercially successful."

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"Hailed as the first attainable fine jewelry line for "cool girls earning their own paychecks", the brand was the first to offer women the opportunity to buy fine jewelry for themselves." - Forbes, 2021


About LANA

This is where you get to know Lana Bramlette, the creator behind LANA and the designer celebrated as the Queen of Hoops. Her signature philosophy, Just Add Skin®, shaped a new era of essential luxury jewelry defined by clean lines, fluid movement, and radiant 14k gold jewelry that enhances every skin tone. LANA's famous original jewelry styles, from thin gold hoops and natural diamond earrings to delicate gold necklaces, bracelets, and personalized pieces, continue to influence modern fine jewelry with their effortless, feminine edge. LANA has grown into a world of timeless silhouettes designed to be worn every day and cherished forever. Explore the collections that define the brand, including our faith pieces, love and hearts pieces , best sellers, and more. Whether you are discovering our Luxe Gifts, shopping by price point, or exploring best-selling essentials, each piece reflects LANA's vision of bold simplicity, modern glamour, and unforgettable craftsmanship. Q1. When was LANA founded? A1. LANA was founded in 2002 by designer Lana Bramlette, who set out to redefine modern luxury with clean lines, fluid silhouettes, and bold, feminine design. Since then, the brand has become a leader in 14k gold jewelry and natural diamond jewelry, known for pieces that feel effortless, radiant, and empowering. Q2. What is LANA most famous for? A2. LANA is best known as the Queen of Hoops, celebrated for creating some of the most iconic gold hoop earrings in modern fashion. The brand has a strong celebrity following, worn by global icons such as Beyoncé, Rihanna, Jennifer Lopez, Cameron Diaz, and many more. LANA's signature hoops, gold chains, diamond pieces, and sculptural silhouettes have become staples on red carpets and in everyday luxury wardrobes. Q3. What makes LANA different from other fine jewelry brands? A3. Every piece is handcrafted in solid 14k gold jewelry and set with natural diamond jewelry, never plated or lab created. LANA designs are known for their clean architecture, modern glamour, lightweight feel, and ability to move like liquid gold against the skin. The brand blends minimalism with bold edge, creating jewelry that is timeless, refined, and instantly recognizable. Q4. Where can I shop LANA in person? A4. LANA is available at select luxury retailers across the United States, including Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Bloomingdales, and Neiman Marcus.

"Bold scale. Delicate construction. Sexy movement. Lightweight gold." LANA made something that sounds contradictory work: "jewelry that looks big and impactful but feels barely there". "Bold enough to be noticed. Light enough to live in." - Lana Bramlette, CEO, founder, & designer