There’s one name that’s forever redefined the power of luxury jewelry: LANA.

It all started with an endless search for the perfect pair of fine gold hoops. Luckily, Lana Bramlette never found them, so she designed them herself. And in 2002, a movement, an attitude and an icon was born: LANA.


“When I started my company in 2002, fine jewelry was relegated to older women, platinum was the metal of choice and its purchase was controlled by men. I saw an opportunity to create a collection that would appeal to women like me: cool girls earning their own paychecks who could buy fine jewelry for themselves.

Now celebrating its 22nd year in business, LANA just keeps getting better and bolder. 


Ignited by her strong Leo nature, LANA is a risk taker and rule maker. She dreams up effortlessly sexy designs that reflect a certain swagger and unspoken confidence. While each piece is crafted from precious elements of gleaming 14K gold and flawless diamonds, it refuses to live in the jewelry box. LANA demands to be seen, day to night, paired with simple tees and jeans or skin-baring gowns. 


LANA believes the connection between skin and self is the secret power that makes her designs the most personal accessories you’ll ever own. She’s famously known as “The Queen of Hoops” for her inventive and larger-than-life hoops, but LANA adorns every inch of skin with earrings of all styles, plus statement necklaces, rings, bracelets and anklets.


True to form, LANA turns heads among the fashion elite. Her client list includes plenty of celebrities–Beyonce, Madonna, Jennifer Lopez, Faith Hill and Rihanna to name a few–as well as loyal “Lana Babes” around the world. LANA has been featured in prominent style publications, including Vogue, Forbes and WWD.


In addition to the main collection, the ever-growing brand is launching several new categories: Men, Wedding and more Kids’ styles to join LANA GIRL, designed by her daughter Blake. Claiming space of her own, the very first LANA flagship store opened its doors in 2023, located in Hubbard Woods, Winnetka. An expansion plan to open more stores is in the works.


LANA owns many titles–luxury designer, business owner, wife and mom. It’s this constant momentum that fuels her desire to keep pushing boundaries, testing limits and proving what’s possible. And she doesn’t plan to stop anytime soon. What’s next? Just watch.


Shop LANA at fine retailers, including Neiman Marcus, Bergdorf Goodman, Nordstrom and Saks Fifth Avenue.

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