In 2002, Lana Bramlette was determined to spend her hard-earned paycheck on a pair of fine gold hoops. Unable to find the perfect pair in department stores, she began designing her own. Lana Jewelry was born. Legendary retailer Fred Segal soon took notice of Lana’s eye-catching designs and became the first of many retailers to stock her line. Lana Jewelry quickly caught the attention of Cameron Diaz, Drew Barrymore, and Kate Hudson, who famously became fans of the collection the season it launched. Fast-forward to 2017: Lana Jewelry continues to be coveted for its signature high-polished hoops and alluring chains crafted in white, rose, and yellow gold while always drawing inspiration from the bold, seductive glamour of the ’70s and ’80s. Each piece is as daring as it is delicate—and effortlessly sexy. A go-to for icons from Madonna, Jennifer Lopez, and Beyoncé, to It girls like Gigi Hadid, Selena Gomez, and Kendall Jenner, the label has become the gold standard for the forward-thinking woman who, like Lana, isn’t afraid to push boundaries. True to her roots, Lana continues to grow her label from Chicago, still designing for that independent girl who believes in treating herself to a well-deserved pair of hoops, and for the woman who grew up and wants to invest in diamonds. A global label, Lana Jewelry is sold at preeminent retailers including Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Nordstrom, Intermix, and more than 300 specialty stores.